New Technolgies

How have new technologies allowed film institutions to target audiences?

Production
When new technologies appear, a production of a film can become easier to do, due to special effects being easier to produce. New technologies such as 3-d, make a film just that little bit more interesting for some people to watch. As new technologies develop, films like 'Saw' will become of better quality due to the special effects and technologies needed to produce that film.




Marketing
New technologies have also influenced the way in which films can be marketed. The internet is the easiest and fastest way to advertise anything. Almost everyone will have some point downloaded music, films or podcasts from Itunes, and looked at trailers of movies on Youtube. And with new social networking sites such as facebook and twitter, people cant get away from film companies advertising their films.


Distribution
Most Digital Distribution is shared by the use of the Internet as film instituions can now target audiences through Itunes, podcasts and streaming. For example Itunes might offer an interview with someone very established, and people will download it to their Ipod to listen to.


Exhibition
The exhibition of a film is now alot easier due to new technolgies and digital distribution, making watching a film a better experience. New technology such as HD, and Blu-Ray are used to impress audiences and to encourage them to watch a film. Old fillms are now compared to new films that are exhibited using new technolgies, and are tagged as not looking very realistic compared to what we see now.

How Has New Technology Affected The Position of the Consumer?
New technology has allowed the consumer to take full control over what technology they look out for. For instance, when coming accross something that you dont want to watch on television, you just change the channel. However, with new technolgies still booming film producers can control their audiences feelings towrads an advertisment. For example using something that's going to make someone happy to bribe the viewer into watching it.

D.S.N Digital Screen Network
In the United Kingdom, a blockbuster film from hollywood, would hit about 300 cinema's, and would be very popular with audiences. However this then leaves independant cinema only just coping to grab viwers in. Digital screen networks have been made by the UK film council because the cost of releasing a digital film rather than a 35mm print would be alot cheaper. This now gives audiences a wider choice of where to go to watch long awaited hollywood films.

Distribution

Digital Distribution

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Marketing

Marketing is the methods companies use to advertise and distribute their prouducts. They use printing to advertise their products. They use designing and printing of artwork and posters. Independant films usually use about 10 prints whereas mainstream films use around 200 prints. In the U.K films are normally released on fridays. They do this so that people can see them at the weekend whereas bringing them out on a monday would be silly because people would forget about the film unless they deperately wanted to see it. The schedule for forthcoming releases is cooordinated and published by the film distributors association. The distributor will try to avoid positioning the film close to another film's release date or film's with similar traits. (story, subject, or country of origin).

Logistics of Distribution

Logistics of distribution is basically releasing films and managing to keep them alive in the cinema and when they eventually come out on DVD. Distribution focuses on marketing and trying to keep films on local makets worldwide. Logistics is important to the director because of accomadation, food and transport. The distributor's job is to come to an agreement with cinema's about when the film is going to be played and how long it's played for. They use 35mm prints for a film. The prints cost 1 thousand pounds each, and double the amount if there is subtitles added to the film. 1 print can only be shown at one time. Each film company will have 6 reels in total to give to worldwide cinema's, and each reel lasts about 20 minutes. The cinema's dont tend to buy the reels because they are too expensive, but rent them off the film companies instead.

Licensing

Licensing is the process by which a distributor requires the legal right to exploit a film. Big mainstream film companies such as disney and universal would have thier own distribution offices. Whereas, the independant film companies have to sell their films to different distributors in their territory. In addition to paying a fee to secure the film, the license will stipulate that the distributor will also have to pay royalties. Two years aftera film is opened on the big screens, it can then be played on television with sky having the first picks and shortly after ITV being able to show it to the whole of the U.K. Film distributors have to be able to split the budget to make sure that both the film and the promotions are to the best they can be.