Gender & Etnicity- Life on Mars

Ethnicity
Reference to the sari the Asian women is wearing sound very unrespectful and sounds like some sort of racist joke. " It's a bit parky to be out in just a nighty". On the other hand it could of been some sort of misunderstanding, and that the police officer genuinely thought that the women was wearing a nighty.
Representation of the working class Irish man is put in a very usual way. With a strong accent, racism he has encountered, the surroundings they are living around, and the jobs they end up doing "Shovelling Shit" sounds exactly like a stereotypical Irish Man. The clothes that he wears make him look rough and dirty, and all the cuts on his face, make it look like he's been beaten up by the police.
The police assume that the Asian guy has stolen the T.V, just because of his skin colour. "oi,oi,oi, where ya goin' wi' that". This is shown by the way the police talk to the guy with the T.V.
The barman is black afro caribbean with dreadlocks and a really strong accent.

Gender
Women
- There is reference to a woman ruuning the country. In the bar, the women police officer says gives reference to this "it wouldn't be such a bad thing" whereas the men think different "you may regret saying that one day". They say this as a joke thinking back to when Margaret Thatcher was running the country.

Draft Feedback

Work includes the following (taken from the AS portfolio schedule):

Moodboards: Done
Examples of other texts/style models: Done
Analysis of magazine covers/film openings: Done
Title of product (Can be working title): Done
25 Word Pitch: Done
Pitch Feedback:Done
Shots of work on magazine cover including photo shoot: Not Done
Complete mock version of cover/contents page/doublepage spread and draft article: Done

Comments:
Did you take pictures and create collage background?-Need to see evidence posted for both. Genre isn't clear enough. Position of main subject needs work. Masthead shouldn't obscure face. Colour palette is not effective enough. You must show variety in types of shots used. You need to use your research more effectively.The ideas you have gathered must be evident in your final pieces of work to achieve a good grade. Play around with layouts- Post examples on the blog. That way we can see progress made and help you improve.

Sound-Mean Girls

Diagetic Sound
Diagetic sound is any sound or music that happens inside the world of the story. In mean girls this sound happens throughout most of the film. Even from the very beginning speech from the actual movie is shown on the trailer. Diagetic sound contributes to the realism of the programme/film and also helps to create a particular atmosphere.

'The Soloist'-Production Practices

The Soloist is based on a true story of Nathaniel Ayres, a musician who develops schizophrenia and becomes homeless.
Director-Joe Wright
Susannah Grant-Screenwriter
Russ Kraffnoff-Producer
The Director Joe Wright didnt know anything about the country or American people. Jamie Foxx didnt know how to play the ceelo, so had to learn on set. Joe decided to use real people in some scenes of his film. He used homeless people, that lived on the streets for a realistic twist.
Whilst the orchestra were rehersing in the Walt Disney concert hall, Nathaniel was allowed in to watch. (The orchestra never normally let anybody in to watch them rehersing).
Working Title films have previously produced comedy films, such as 'The boat that rocked' and 'Hot Fuzz'. They have also previously produced drama's taken from novel's such as 'Atonement' and 'Pride and Predjudice'. Producing 'The Soloist' has helped them branch out to find wider audiences.

Some More Versions

Gradient Ideas

This is another different version of my magazine. I recieved some more feedback, and was told to play around with some gradient ideas. So i did and i came up with this. I really like this effect as it looks unique i will now have a try on changing my colour palette again to maybe match my model's clothes.

Layouts and Colours.

After recieving my feedback, i had a play around with my layout and my colour scheme. My feedback was really heplful, and i have decided to change my colour scheme and my layout. This version looks much more realistic and not so rushed. So now i have changed the colour scheme on my front cover, i will also change it on the contents page and double page spread, so that the theme runs right through the whole magazine.

Different layouts of my magazine.

This was my intial way of swapping things round and experimentig with my magazine. I think the model in the centre doesnt look as good as if it was down the side, because the masthead then covers more of the models body. I prefer the cover lines on the right hand side of the model and i like the way they overlap the model's body.

I thought that instaed of moving the model and cover lines around on the page, i would move the barcode, and i really like the way it's displayed. I think with the barcode at the top, it make sthe magazine look unique. It also runs in with the genre, because as my magazine is an indie magazine it will have an individual style, so the barcode being in a unusual place really represents that.

This version is a little bit all over the place and even though none of them are finished this one looks the most unfinsihed because its untidy. I dont like the placement of the coverlines or the barcode as it's very boring. However i do like the placement of the model down the side.

I think that now i have experimented with my layouts, i now need to do the same with my colour palette to make it stand out more. One idea that i am definately keeping is the background collage, as i think it's a unique and unusual way of making a magazine look a bit different. However, the collage will be made from all my own pictures and ideas, not from pictures that have already been took by someone else.

Peer Assesment

Hannah Skidmore:

• Genre-Indie
• Target Audience-Teenage
• Success-Background Layout,Photograph Of Meg and Colour Scheme.
• Improvements-Change Photograph of Hannah and Abbi, Don't use blocks for photographs and Show Meg's eyes.
• Level-Level 2 (High)
• General Comments-Good first draft.

Nicky Chapman

• Genre-Female Indie Music
• Target Audience-Teenage
• Success-Nice pictures, design flows through, good use of language, font matches all the way through.
• Improvements-Have different shots for pictures, maybe change font of masthead to look a bit different to everything else, need more on contents page.
• Level-Level 3 (Low)

Ricken Ram

• Genre-Indie
• Target Audience-People who like Indie music, 16+
• Success-The collage background looks good, and the colour pallette.
• Improvements-Perhaps consider taking different photos.
• Level-Level 3 (Mid)

Abbi Stilgoe

• Genre-Indie
• Target Audience-Young Adults
• Success-Like the collage background, good pictures of model.
• Improvements-Need a different picture of Meg for double page spread, change picture of Abbi and Hannah to something that doesnt looked rushed and actually fits in with the genre.
• Level-Level 2(High)
• General Comments-Finish double page spread story.

I'm really happy with my constructive critism that my peers gave to me. I now know what i need to work on to get to a higher level. Even though my magazine was rushed so that i could hand it in on time, i believe that my magazine is alreday at an average level. I totally agree with the points that my peers gave to me, and i will aim to reach above those targets, so that hopefully my level will rise by the time that my final piece will need to be handed in.

Editing techniques

Editing Techniques:
Credits- The credits in this trailer are placed in the middle. They are done in a simple but effective way. A small clip of the actor/actress and their name flash up on the screen, and because there are so many established stars in the film that have to be mentioned, doing something too complicated would take too long and look messy.

Market Research

Questions for Market Research

Draft Front Cover, Contents Page and Double Page Spread.

Mock-up front cover

Inspiration for collage background

Life magazine has given me inspiration to have a college background. Alot of their magazines have collages on. For example to celebrate their 70th anniversary they produced a collage of their magazine in a shape of a birthday cake. I think that it looked impressive and the collage on it looked really effective. Obviously i cannot copy their idea but i thought that having a collage as my background and making it faded so the pictures and text stood out was an original idea. Therefore my magazine cover will have a range of images that i have produced on the front in black and white.

The Soloist

Click this picture to take you to the official movie site.

Budget- $60 Million
Gross Revenue- $31,720,158 (Worldwide)
Distributed by- Dreamworks & Universal Studios
Release Dates- 24th April 2009 (US) & 11th September 2009 (UK)
Box Office Sales- The film went only to recover $31,720,158, which was only just over half of it's budget. This was blamed on the film's initial release date being postponed, as well as the film's release coming one week before the 2009 summer movie season.
Star Persona- Jamie Foxx, Robert Downey Jr & Catherine Keener.
Advertisement-The producers of "The Soloist" decided to make an official website that anyone could look at. This was below the line advertisement because it was an advertisement that you had to look for rather than just coming across it.
Critical Reaction- The film was given mixed reviews. Of all reviews given by "Rotten Tomatoes" the film scored positive with an average score of 6/10.

Magazine Colour Palettes

Magazine Article

My Magazine Article will be an interview with the band on the front. It will consist of questions about them and their music career. I asked a few people some questions on music magazines. One of the questions was " What they would rather read about in a music magazine". From the bunch of people i asked "An Interview" was the favourite and the one that they all picked, so that gave me inspiration to put that on my double page spread. The Interview will include information about their chart success, their up and coming tour of 2010, parties and all things that no other magazine can get their sneaky little hands on.

Double Page Spread Analysis

This double page spread really inspires me. I love the layout of it and i also love the font. The way Lily is standing is quite simple but it looks really effective and gives off "attitude". Lily's clothes also co-ordinate with the colours on the magazine, which is a good idea, so that the magazine doesnt look too busy. The writing underneath the font is very small. However this is a good way of doing it, if you want the headline and the picture to stand out. I think this is by far the best double page spread i have looked at, because compared to the others, it looks really good and is quite simple to create.

Bands/Artists that I want to include in my mock-up magazine.

These are just a few bands that i intend to write about in my magazine:

The Arctic Monkeys are a English alternative rock band from Sheffield. Formed in 2002, the band currently consists of Alex Turner (Lead Vocals & Guitar), Jamie Cook (Guitar), Nick O'Malley (Bass Guitar & Backing Vocals) and Matt Helders ( Drums & Backing Vocals). The band has had former members in their early years.

The Temper Trap are a rock band from Melbourne, Australia. They are noted for their atmospheric sound, featuring grand guitars set to pulsating rhythms.

Kasabian are a British Indie Rock band who formed in Countesthorpe, Leicestershire in 1999. The band currently consists of Tom Meighan (Vocalist), Christopher Karloff (Guitarist & Keyboardist), Sergio Perzonna (Guitarist & Backing Vocalist) and Ash Hannis (Drummer).

Bombay Bicycle Club are an Indie Rock Band from Crouch End, London. They formed in 2005, and the band currently is composed of Jack Staedman (Lead Vocals, Guitar, Xylophone), Jamie McColl (Lead Guitar, Backing Vocals), Ed Nash (Bass Guitar, Keyboards, Vocals) and Suren de Sarem (Drums, Guitar and Backing Vocals).

Florence and the Machine is the recording name of Florence Welch and a collaboration of other artists who provide backing music for her voice. Musically Florence and the Machine's sound is generally referred to as soul-inspired indie rock.

Case study Of Target Audience.

This is Meg Whyte. She is 17 and lives In Lutterworth with her family. She is currently studying A-Level P.E, Biology, Graphics and Geography at Lutterworth College. She runs a busy lifestyle and takes part in alot of extreme sports including mountain biking and rock climbing. She has a passion for music and her favourite genre is Indie. Her favourite bands are Kasabian and the Rolling Stones. Her favourite things to do are mountain biking and rock climbing but she also enjoys taking part in surfing when on holiday, shopping, socialising with her friends, listening to music and going out to parties. When shopping she doesnt mind where she buys her clothes from, but her favourite stores are American Apparel, Urban Outfitters, and Topshop. She loves to keep up with with new trends but has her own individual style which she likes to maintain.

Audience Feedback on my Pitch.

Name of Group and task idea: Sophie-Magazine called Replay.
Genre: Indie
Target Audience: Teenagers- Boys & Girls.
Other texts it reminds you of: NME, Q.

Potential Problems:

• Effort
• Needs to be more organised.
• No proper story thought out.
• Unsure story.
• Unsure of story which could affect planning and final magazine.
• Target audience.
• Cluttered front page. How are you going to put a different spin on your magazine to make it unique.
• Looks more feminine.

Positive Comments:

• Good pictures that are interesting. My age group.
• Good colour pallettte, which appeals to both boys & girls.
• Similar to my taste. Purple/Black/White-colours work well together.
• The idea and the name.
• Purple/Black and White. should look good.
• Good colour scheme which fits the genre.
• Good colour Pallette.
• The theme is articulate and has potential. Colour scheme works really well.
• Design on moodboard looks good.
• Colour scheme of Purple/Black/White will look good.

Advice/Suggestions:

• Sort out main story.
• Make the subject of the double page spread the main feature on your front page.
• Use small bands.
• Make sure you make it appealing to both boys & girls.
• Keep Going.
• Try to think of a story to base planning on.
• Decide Story.
• Research more magazines.
• Produce a mock-up of the magazine in order to really understand the context & research more magazines and choose an official style model.
• Organise yourself more e.g know your stories.
• Use popular bands.

25 Word Pitch.

My Magazine will be called Replay. The target audience will be unisex. My 3 colour pallete is purple, black and white. The genre will be Indie.

Double Page Spread Analysis.

This double page spread of Q magazine has a real interesting picture on it. I would say that the target audience for this magazine is men aged between 25-35, because the picture of Madonna would probably attract men more than it would women. I think that when creating a magazine you need a interesting action photo of someone rather than a boring photo of someone just standing there. Although sometimes it can look good but only when it's done properly. The colours are interesting but i dont like the orange because although they have made it big i think that some people would till find it hard to read. I love the way they have made Madonna's name stand out from everything else. The writing on this page is very small which again some people would find hard to read. So thats another thing that i dont like. The black background used is good for the bright colours to stand out a bit more than they would on any other colour. The picture of Madoona really inspires me and i would love to have something similar on my magazine.

Contents Page Analysis.

This contenets page has just the right amount of informtion and pictures. It sticks to the three colour palette of red, white and black very well. The picture is simple but effective and the cover lines over the picture really stand out due to the bold colour. Most things on this magazine are very simple to do, however they look really effective if you do it right. Such as the font of the masthead. It's quite a simple font but it's really striking and really drags your eye to it. I think black writing is always the best and easiest to read so if i were to buy this magazine i would find it easier to read than trying to read a magazine with writing of a brighter colour. The headlines are short and snappy, which i think is a good way to keep your reader interested, because if they were to long the reader would get bored and move on.

Practice Magazine Cover.

I created this magazine from pictures and fonts from other magazines. I thought id have a practice at making one, so that id have got use to the layouts before starting my real version. My real version is not going to be anything like this, however i think im going to call my magazine the same as this magazine is titled. I found these words on a page in "Style" magazine and they really stood out to me. When creating this the only magazines available to me were fashion magazines, which is why its based around fashion and not music. However my final version will be a music magazine.

Moodboards.

Front Cover Analysis.

This magazine is a popular music magazine. It suits all kinds of different people and has varied music information. The front cover of ID magazine is always quite simplistic, with just a masthead, a picture,a coverline and a barcode. Although this cover isnt a busy one, its very striking to the eye. This magazine only has a 2-colour pallete to a normal 3-colour one. Using only 2 colours (Black and White) makes the magazine even less busy. The picture of Kate Moss on the front drags in fans of hers to read this magazine. The Coverline on top of the picture is a rhetorical question and makes you want to read on to see what it's all about.

Course Outline.

G321 Course Outline Dec 2009 to March 2010

Checklist-Print

1. Re-Make a cover with your own pictures.
2. Analyse the relevant four pages from different magazines.
3. Analyse some syudent magazines.
4. Prelim task and evaluation.
5. Pitch your new magazine within the market.
6. Make your banner.
7. Magazine Moodboard.
8. Breakdown of institutional features.
9. Flatplan and Photo-FlatPlan.
10. Reece shots and rehersal shots; photos of group in action.
11. Screengrabs throughout of photoshop and DTP.
12. Draft version for feedback.

More Influences For My Magazine.

The like the font on this advertisement. Its really simple but effective. It really stood out to me.

The colour they have used on the background makes the white stand out and makes it look really bold.

In loads of the pictures i have come across peoples faces are always cut off. I think that this technique is a really good one for magazines that people know about or for a picture of a well established person on the front cover of a magazine. I think its really original and its different compared to a normal mid-shot picture what you would normally have on the front of a magazine. I really like things that are different, so if i saw this on a front cover of a magazine it would intrigue me.

Research into Exhibtion

Exhibition is basically showing something off. Cinemas grab viewers in to watch films in their cinema's by offering free tickets or 2 for 1 tickets. They also have offers and competitions as well as orange Wednesdays. Mainstream Cinema's such as Cineworld attract broader audience all over the country. When it comes down to mainstream cinema's they tend to be all over the place, so much that you cant get away from them. There's usually quite a few different cinema's in City's. Where as independent cinema's only have the odd one or two, here and there in the country. Mainstream cinema's offer more offers and free tickets because they can afford to. Independent cinema's don't attract a big audience, therefore don't rake in alot of money. Because of this they can not always give away alot of tickets for free. Mainstream cinema's offer blockbuster films with established actresses and actors such as Mama Mia, and Casino Royale. Whereas Independent cinema's offer Middle range films with less established actors and actresses in.

3 ways UK Film council wants to make non main stream films more accessible?

Raising Awarness: About £4.Million Pound every year is provided to promote and advertise films.

Improving Access: The digital screen network is made up of 240 screens accross the U.K that show independant films in mainstream cinema's.

More Information: Viral Marketing, websites, social networking sites.

Home Entertainment:Since the recession, box office takings have risen. The question is why do people spend money during the recession when they are trying to save money for more important things like food? Well this is because seeing a film is a cheap source of entertainment compared to other things for famillies and provides escapism which means that people can just relax and forget about all their other worries. So with all these new releases at cinema's, there is sure to be something for the whole family.

Home Entertainment:As new technologies like H-D, Blu-Ray and surround sound carry on to grow, it is fast becoming a more popular way to watch films in the comfort of your own home. Even though new technologies can become expensive compared to a trip to the cinema, it would be alot easier and cheaper in the long-term to buy a home entertainment system. This causes concern for cinema's because if people would rather wait for a film to be released on DVD and then stay in home and watch it, the box office takings would decrease rapidly and cinema's would have to cut their prices to drag people back in.

Monopolization: Cinema's have to constantly strive for the monoply. The monopoly is market share and cinema's have to strive for it, because know-one has all of it.

BBFC-British board of film classfication:This is the organisation that deal with film classifications. They decide what rating goes to each film and when it comes out on DVD. They also decide whether a film is suitable and if they need to ban it or not. They have the power to overule producers and ditributors.

U,PG,12,12A,15,18,18R.

There are 3 stages in which the BBFC use to classify a film:

Stage 1- "Legal" Does the film break the law? should it be banned?

Stage 2- "Protective" Does anyone need protecting from this film?

Stage 3- " Social" Is there bad language in the film? Does it need to be tonned down a bit?

BFI-British Film Institute.

Categorie A- Films made with all British resources.

Categorie B- Mostly British money, with some foreign input.

Categorie C- Mostly foriegn investment, with some input from Britain.

Categorie D- British cultural content, but mostly financed by America.

Categorie E- American films, with some british involvement.

Camera Angles

Camera Angles

Long Shot- Shows the whole image making it look almost life-sized. Also gives the impression that the image is only that far away in real life. This shot shows the whole body/object.

Medium Shot- Has the body/object in the shot from the waist or knees up. For an action shot, has minimal background in it.

Close-Up Shot-This shot focuses on a particular object very close up. Background detail is kept to a minimum. Used to show the importance of something, kind of a hint to the audience, or to show a specific detail that you can only see very closely.

Dolly Shot(Tracking)- The Camera is placed on a moving veichle which enables it to move alongside the character.

Pan- Movement of the camera that scans the scene horizontally. The camera is usually placed on a tripod to acheive this.

Ttilted Shot- Camera is used to scan a scene vertically, similar to pan.

High Angle Shot- When the camera is usually located high above the body/object. The camera looks down on the point of focus which often gets swallowed up by the setting. High action shots usually make the character look vunerable or powerless.

Low Angle Shot- This is when the camera is positioned low on a vertical axis, often at knee height, looking up.

Shot Reverse Shot- This is a film technique where one character is shown looking at another character, and then the other cahraceter is shown looking back at the first character.



0.00-0.11= The sunrise is a establishing shot.
0.12-0.14= These two shots are both close-up shots.
0.17-0.19= This shot is a long shot, because it has the whole body in it including the body's feet and head.
0.20-0.24= The shot of the two pelican's is a two shot, because there is two of them in the shot.
0.27-0.31=This shot is a high-angles shot, beacause the camera is situated high above.

New Technolgies

How have new technologies allowed film institutions to target audiences?

Production
When new technologies appear, a production of a film can become easier to do, due to special effects being easier to produce. New technologies such as 3-d, make a film just that little bit more interesting for some people to watch. As new technologies develop, films like 'Saw' will become of better quality due to the special effects and technologies needed to produce that film.




Marketing
New technologies have also influenced the way in which films can be marketed. The internet is the easiest and fastest way to advertise anything. Almost everyone will have some point downloaded music, films or podcasts from Itunes, and looked at trailers of movies on Youtube. And with new social networking sites such as facebook and twitter, people cant get away from film companies advertising their films.


Distribution
Most Digital Distribution is shared by the use of the Internet as film instituions can now target audiences through Itunes, podcasts and streaming. For example Itunes might offer an interview with someone very established, and people will download it to their Ipod to listen to.


Exhibition
The exhibition of a film is now alot easier due to new technolgies and digital distribution, making watching a film a better experience. New technology such as HD, and Blu-Ray are used to impress audiences and to encourage them to watch a film. Old fillms are now compared to new films that are exhibited using new technolgies, and are tagged as not looking very realistic compared to what we see now.

How Has New Technology Affected The Position of the Consumer?
New technology has allowed the consumer to take full control over what technology they look out for. For instance, when coming accross something that you dont want to watch on television, you just change the channel. However, with new technolgies still booming film producers can control their audiences feelings towrads an advertisment. For example using something that's going to make someone happy to bribe the viewer into watching it.

D.S.N Digital Screen Network
In the United Kingdom, a blockbuster film from hollywood, would hit about 300 cinema's, and would be very popular with audiences. However this then leaves independant cinema only just coping to grab viwers in. Digital screen networks have been made by the UK film council because the cost of releasing a digital film rather than a 35mm print would be alot cheaper. This now gives audiences a wider choice of where to go to watch long awaited hollywood films.

Distribution

Digital Distribution

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Marketing

Marketing is the methods companies use to advertise and distribute their prouducts. They use printing to advertise their products. They use designing and printing of artwork and posters. Independant films usually use about 10 prints whereas mainstream films use around 200 prints. In the U.K films are normally released on fridays. They do this so that people can see them at the weekend whereas bringing them out on a monday would be silly because people would forget about the film unless they deperately wanted to see it. The schedule for forthcoming releases is cooordinated and published by the film distributors association. The distributor will try to avoid positioning the film close to another film's release date or film's with similar traits. (story, subject, or country of origin).

Logistics of Distribution

Logistics of distribution is basically releasing films and managing to keep them alive in the cinema and when they eventually come out on DVD. Distribution focuses on marketing and trying to keep films on local makets worldwide. Logistics is important to the director because of accomadation, food and transport. The distributor's job is to come to an agreement with cinema's about when the film is going to be played and how long it's played for. They use 35mm prints for a film. The prints cost 1 thousand pounds each, and double the amount if there is subtitles added to the film. 1 print can only be shown at one time. Each film company will have 6 reels in total to give to worldwide cinema's, and each reel lasts about 20 minutes. The cinema's dont tend to buy the reels because they are too expensive, but rent them off the film companies instead.

Licensing

Licensing is the process by which a distributor requires the legal right to exploit a film. Big mainstream film companies such as disney and universal would have thier own distribution offices. Whereas, the independant film companies have to sell their films to different distributors in their territory. In addition to paying a fee to secure the film, the license will stipulate that the distributor will also have to pay royalties. Two years aftera film is opened on the big screens, it can then be played on television with sky having the first picks and shortly after ITV being able to show it to the whole of the U.K. Film distributors have to be able to split the budget to make sure that both the film and the promotions are to the best they can be.

Magazine Covers That Influence Me.

This magazine is an American Magazine. The Colours and fonts on this magazine inspire me. I like the idea of having two bold colours and a simple, but effective font type that will suit most people. The picture on this magazine is a good size and i like the way it overlaps the masthead. The layout of this magazine also inspires me as i think that overlaping pictures and masthead's look's really effective. It works really well when it's a well known magazine and people know what it is without seeing the full masthead.

The front of this magazine is really original. It's not like any other magazine and it really stood out to me when i spotted it. The picture is very wierd and wacky, but i love the font and the way they have coloured the font in. They have used a floral pattern , and i really like the idea of that. I also like the format of this magazine. Its quite a unusual format. Most magazines will have their barcode and price at the bottom, whereas on this magazine it's situated at the top. I like the way they have put the daisy hairband on the girl's head. This kind of links to the floral pattern on the masthead. I'm not a fan of the make-up that they have smothered all over the girl in the picture but it links in with the magazines idea of weird and wackyness.

Powerpoint ( The Gaze )

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Working Title & Warp Films

Mike Goodridge:
Goodridge states that Hollywood only want "tent pole" films. These are films that will be watched by men and women, boys & girls all over the world. They will be big hit films that will attract any type of person.

Tim Bevan:

Bevan said that producing a thriller or a drama would be a risk, because these days people prefer to watch comedy or horror films due to them wanting to relax and not have to concentrate alot on the movie. Another thing he said was that if a Hollywood producer made a film it would have a very big "bullseye" which says that it will be watched by a large audience compared to if it was a middle range film that wouldn't attract as many people. Therefore it would have a smaller "bullseye".

Lord Putnam:
Lord Putnam said that people are more interested in films when they like "who's in it" rather than "what's in it". Lord Putman has now stoppped directing films as he feels that people want to see established actors/actresses on a film rather than actually wanting to see the film because the storyline sounds interesting.

Shane Meadows (This is England):
Shane Meadows says that whilst he was making the hit film "This is England" he got to know and undestand the actors/actresses better. This then allowed him to know what sort of film was right for their personlaity. He could then establish whether he wanted them if he directed a film suited to them again. Whereas big hollywood stars such as Tom Cruise might not suit the film and because of this might even change the audiences understanding of the story.

Marketing

Merchandise: Merchandise is something that people use to advertise their new film. It can be toys, mugs, key rings and even clothing. It's above the line advertising because you cant get away from it.
Below is an example of merchandise for the the James Bond film Casino Royale.



Viral Marketing: Viral Marketing is basically word of mouth. For example "2012" published a website about the upcoming film. People started to believe that the world was going to end, and it caused major problems. People then told other people and then it eventually got into the media. This is what film producers of "2012" wanted their website to do. They wanted it to cause problems so that the film would get extra media attention.

Synergy Marketing: Synergy Marketing is when film producers use the success of a company to promote theirs. For example "up" and many others have used McDonald's success to advertise their film. They would put it on toys, and balloons and even the happy meal boxes. Another example is that James Bond producers used their success to promote "Sony".





Product Placement: This is where companies use the success of a film to promote their product. For example in James Bond, Daniel Craig promotes a lot of products. A few of the thing's he promotes would be Aston Martin's and Rolex watches.



Bridget Jones Diary (Working Title): To promote the film, the producers used merchandise. There was poster's, badges, keyrings and clothing that you could purchase from large cinema's. Bridget Jones' diary producers hired workers to promote their film and tell other people about it. The premiere would of also been talked about and passed on. They used "Galaxy" to promote Bridget Jones' diary by having competitions on front of the popular chocolate bar wrapper. Aswell as this they used Product placement by creating a soundtrack and promoting it on the movie. This would mean that people would buy it because they liked it or because they wanted it because bridget jones had it.

The Boat That Rocked(Working Title): To promote the film, producers used merchandise. They made clothing, posters and advertised in magazines and on social networking sites. They used viral marketing by having a premiere which got into the media which then was talked about as well as being in newspapers. They produced a soundtrack which was form of product placement.

James Bond-Casino Royale(Columbia Pictures): To promote the film, producers used merchandise. These included toys, gadgets, keyrings, bed covers, mugs, clothing and many more. Word about the new James Bond film coming out was soon spread around, from it being in the media and on the news to the news on the school playground and in the workplace. Of course the centre of attention was the new character of James Bond, Daniel Craig. There was premieres everywhere which soon got into the media. Before the film Daniel Craig promoted his new film by doing adverts for top brands including "sony".Producers wanted to use the success of "sony" and to promote their film. Product placement was used in Casino Royale with Daniel Craig wearing "Rolex" watches and driving "Aston Martins". They wanted their products to be seen in this film so that people would buy them to be like Daniel Craig.

As you can see, there is a very big difference between middle range films and Hollywood films. Hollywood films have alot more money to spend on marketing and advertisement than what middle of the range films do. Therefore Hollywood films always seem to be the most popular ones because of them being marketed so well.

Promoting Films

Above The Line Marketing

Above the line marketing is basically advertisements that you cany get away from. They are everywhere. If a hollywood film is just about to come out its advertised everywhere. Billboards, Magazines, bus sides, Social networking sites newspapers, and trailers. When hollywood hit films have premieres you can never get away from them. They are always on the news or in newspapers. Some even go as far as making merchandise and clothing.

Below The Line Marketing

Below the line marketing is never as over the top as above the line marketing. If you want to see advertisements on films that aren't going to be as popular you have to look for it more. They won't be all over the place like above the line advertisements. You will find them in magazines, on websites and in newspapers but nothing so extreme as premieres on the news or merchandise and clothing.


Strategies Of Marketing

2012: The studio released a teaser trailer of 2012 on November 12th 2008. The studio also launched a viral marketing website operated by the fictional institute for human continuity, where filmgoers could register for lottery number to be part of a small population that would be rescued from the global desruction. More stategie of marketing that the producers used for "2012" are posters, building sized billboards, bus sides, merchandise, magazines and many more.

A Serious Man: A serious man was released in the United States on October 2nd 2009. The film has attracted a highly positive critical response. They used magazines and websites to promote the film in the united states. This film isn't as big as "2102". However film producers still managed to use posters, magazines and social networking sites to promote this film.

Bunny & The Bull: Bunny & The Bull is an upcoming Britsh Comedy from writer/director Paul King. It is currently planned for release in November 2009. This has the lowest budget out of these three films. This resulted in thier promotional advertising techniques being alot less noticeable. To promote the film Noel Fielding was cast as one of the main characters. This would then attract his fans of his previous work. They used thier own film website, social networking sites, and had a premiere to promote this film. The premiere however did not have a huge affect on the media attention because of it's level of popularity.

Male Gaze

The male gaze can be described as feminist reference to the voyeuristic way in which men look at women. It refers to the ways viwers look at images of people in any visual medium. "To gaze implies more than to look at. It signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze."

Forms of gaze

• The sepctators gaze
• The intra-diagetic gaze
• The direct address (or extra-diagetic) to the viewer.
• The look of the camera
• The gaze of a bystander
• The gaze of an audience within a text.

Direction og gaze:

Trever Millum distinguished between these forms of attention in his study of women in magazine advertisements.

• Attention directed towrads others.
• Attentionndirected towards an object.
• Attention directed towards oneself.
• Attention directed to the reader/camera.
• Attention directed into middle distnace.

Paul Messaris (1997) notes that traditionally, men do not look directly into the camera, although "during the past btwo decades... there has been a notable countertrend in male-oriented advertising, fetauring men whose poses contain some of the same elements....traditionally associated with women. This seems likely to indicate an explict concern about how men look in the eyes of women".

Paul Messaris (1997) notes that the female models in ads addressed to women, "treat the lens as a substitute for the eyes of women".

Laura Mulvey- The Male Gaze

• "Visual pleasure and narrative cinema" (1975)
• Active male/passive female.
• "Women as image"/"Man as bearer of the look"
• Voyeuristic
• Fetishistic

Critism's with Mulvey's theory.

• A failure to account for a female spectator
• Looks only at the spectator as being a heterosexual male.
• Since 1980's there has been an increasing display and sexualisation of the male body in mainstream cinema and televsion advertising.

Categorising facial expressions.

Shameless-Episode 1

Fiona

Fiona is seen to be the responsibility of the Gallagher family. She acts as the kids mum due to her mum leaving home and her dad's lack of responsibility to them. She wears gold loop earings and a tracksuit which gives the audience a impression of a 'chav'. The area where they live now is quite rough and suits them all down to the ground. Her social class is very much lower one. In one of the scenes Frank comes in drunk and lies on the floor almost unconcious. Fiona is looking down to him as the camera is pointing up. This suggests that fiona is of higher importance than him and is basically the one in charge. the boss.

Steve

Steve is of higher class and authority than the gallaghers. We find this out almost straight the way. He stands on the balcony and watches fiona dancing on the floor below. Steve wears a suit jacket and trousers, which also tells us that he is of higher authority compared to fiona's gold hoop earings and tracksuit. What he wears also gives the audience an impression that he is fairly wealthy. But is he wealthy by his own work, or does he get his money some other way?

Lip

Lip is the oldest son in the family. He acts grown-up in a way, as he sticks up for his family and looks after them the best he can. He is very intelligent especially at physics and especially compared to the others. We find this out in the first scene where he is helping Karen with her homework. He shares a bedroom with his Brother Ian and seems to look after him. They have a close relationship with each other. We find this out when Lip finds out about his Brothers sexuality and how Lip is so surprised about what his brother has been hiding from him.

Frank

Frnak is the so called dad of the family. Moost nights he comes home drunk and goes straight back out in the morning to start again. He has no job which suggests he is a layabout and that he doesnt provide for his family. Frank acts like a gorilla and has no cleanliness at all. He wears a scfuffy t-shirt and jeans what he never really changes alot, and always wears a leather jacket which he's had for a long time.

Veronica

Veronica is Fion's best friend. She's a notherner of lower class. we first find this out due to her gobby actions when sticking up for herself and her best friend outside of a night club. She dresses cheaply and is not lady like or elegant at all. Wheras fions seems to have that elegant lady like manner a bit more than what veronica does.

Dead Man's Shoes, This is England & Hot Fuzz

Hot Fuzz
Budget- 8,000,000
Hot fuzz is a humerous comedy, which turned out to be a very popular film. Popular British film/tv starts were the main characters in this popular film.

This is England

Budget- £1.500,000

The filmmakers wanted to produce a film that would make people understand what growing up in a poorer society is like.

Dead Man's Shoes
Budget-£723,000

The writers of dead man' shoes wanted to produce a good thriller that would shock audiences around the world.