Wednesday, 2 December 2009

Research into Exhibtion

Exhibition is basically showing something off. Cinemas grab viewers in to watch films in their cinema's by offering free tickets or 2 for 1 tickets. They also have offers and competitions as well as orange Wednesdays. Mainstream Cinema's such as Cineworld attract broader audience all over the country. When it comes down to mainstream cinema's they tend to be all over the place, so much that you cant get away from them. There's usually quite a few different cinema's in City's. Where as independent cinema's only have the odd one or two, here and there in the country. Mainstream cinema's offer more offers and free tickets because they can afford to. Independent cinema's don't attract a big audience, therefore don't rake in alot of money. Because of this they can not always give away alot of tickets for free. Mainstream cinema's offer blockbuster films with established actresses and actors such as Mama Mia, and Casino Royale. Whereas Independent cinema's offer Middle range films with less established actors and actresses in.

3 ways UK Film council wants to make non main stream films more accessible?

Raising Awarness: About £4.Million Pound every year is provided to promote and advertise films.

Improving Access: The digital screen network is made up of 240 screens accross the U.K that show independant films in mainstream cinema's.

More Information: Viral Marketing, websites, social networking sites.

Home Entertainment:Since the recession, box office takings have risen. The question is why do people spend money during the recession when they are trying to save money for more important things like food? Well this is because seeing a film is a cheap source of entertainment compared to other things for famillies and provides escapism which means that people can just relax and forget about all their other worries. So with all these new releases at cinema's, there is sure to be something for the whole family.

Home Entertainment:As new technologies like H-D, Blu-Ray and surround sound carry on to grow, it is fast becoming a more popular way to watch films in the comfort of your own home. Even though new technologies can become expensive compared to a trip to the cinema, it would be alot easier and cheaper in the long-term to buy a home entertainment system. This causes concern for cinema's because if people would rather wait for a film to be released on DVD and then stay in home and watch it, the box office takings would decrease rapidly and cinema's would have to cut their prices to drag people back in.

Monopolization: Cinema's have to constantly strive for the monoply. The monopoly is market share and cinema's have to strive for it, because know-one has all of it.

BBFC-British board of film classfication:This is the organisation that deal with film classifications. They decide what rating goes to each film and when it comes out on DVD. They also decide whether a film is suitable and if they need to ban it or not. They have the power to overule producers and ditributors.

U,PG,12,12A,15,18,18R.

There are 3 stages in which the BBFC use to classify a film:

Stage 1- "Legal" Does the film break the law? should it be banned?

Stage 2- "Protective" Does anyone need protecting from this film?

Stage 3- " Social" Is there bad language in the film? Does it need to be tonned down a bit?

BFI-British Film Institute.

Categorie A- Films made with all British resources.

Categorie B- Mostly British money, with some foreign input.

Categorie C- Mostly foriegn investment, with some input from Britain.

Categorie D- British cultural content, but mostly financed by America.

Categorie E- American films, with some british involvement.

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