Distribution

Digital Distribution

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Marketing

Marketing is the methods companies use to advertise and distribute their prouducts. They use printing to advertise their products. They use designing and printing of artwork and posters. Independant films usually use about 10 prints whereas mainstream films use around 200 prints. In the U.K films are normally released on fridays. They do this so that people can see them at the weekend whereas bringing them out on a monday would be silly because people would forget about the film unless they deperately wanted to see it. The schedule for forthcoming releases is cooordinated and published by the film distributors association. The distributor will try to avoid positioning the film close to another film's release date or film's with similar traits. (story, subject, or country of origin).

Logistics of Distribution

Logistics of distribution is basically releasing films and managing to keep them alive in the cinema and when they eventually come out on DVD. Distribution focuses on marketing and trying to keep films on local makets worldwide. Logistics is important to the director because of accomadation, food and transport. The distributor's job is to come to an agreement with cinema's about when the film is going to be played and how long it's played for. They use 35mm prints for a film. The prints cost 1 thousand pounds each, and double the amount if there is subtitles added to the film. 1 print can only be shown at one time. Each film company will have 6 reels in total to give to worldwide cinema's, and each reel lasts about 20 minutes. The cinema's dont tend to buy the reels because they are too expensive, but rent them off the film companies instead.

Licensing

Licensing is the process by which a distributor requires the legal right to exploit a film. Big mainstream film companies such as disney and universal would have thier own distribution offices. Whereas, the independant film companies have to sell their films to different distributors in their territory. In addition to paying a fee to secure the film, the license will stipulate that the distributor will also have to pay royalties. Two years aftera film is opened on the big screens, it can then be played on television with sky having the first picks and shortly after ITV being able to show it to the whole of the U.K. Film distributors have to be able to split the budget to make sure that both the film and the promotions are to the best they can be.