New Technolgies

How have new technologies allowed film institutions to target audiences?

Production
When new technologies appear, a production of a film can become easier to do, due to special effects being easier to produce. New technologies such as 3-d, make a film just that little bit more interesting for some people to watch. As new technologies develop, films like 'Saw' will become of better quality due to the special effects and technologies needed to produce that film.




Marketing
New technologies have also influenced the way in which films can be marketed. The internet is the easiest and fastest way to advertise anything. Almost everyone will have some point downloaded music, films or podcasts from Itunes, and looked at trailers of movies on Youtube. And with new social networking sites such as facebook and twitter, people cant get away from film companies advertising their films.


Distribution
Most Digital Distribution is shared by the use of the Internet as film instituions can now target audiences through Itunes, podcasts and streaming. For example Itunes might offer an interview with someone very established, and people will download it to their Ipod to listen to.


Exhibition
The exhibition of a film is now alot easier due to new technolgies and digital distribution, making watching a film a better experience. New technology such as HD, and Blu-Ray are used to impress audiences and to encourage them to watch a film. Old fillms are now compared to new films that are exhibited using new technolgies, and are tagged as not looking very realistic compared to what we see now.

How Has New Technology Affected The Position of the Consumer?
New technology has allowed the consumer to take full control over what technology they look out for. For instance, when coming accross something that you dont want to watch on television, you just change the channel. However, with new technolgies still booming film producers can control their audiences feelings towrads an advertisment. For example using something that's going to make someone happy to bribe the viewer into watching it.

D.S.N Digital Screen Network
In the United Kingdom, a blockbuster film from hollywood, would hit about 300 cinema's, and would be very popular with audiences. However this then leaves independant cinema only just coping to grab viwers in. Digital screen networks have been made by the UK film council because the cost of releasing a digital film rather than a 35mm print would be alot cheaper. This now gives audiences a wider choice of where to go to watch long awaited hollywood films.